We are Merlin First & Company

Merlin First & Company is dedicated to providing the best solutions for International brands looking to enter the Indian market. We have an experience of over 15 years in creating brand awareness and distribution channel.

Merlin First has a presence all over the country with fulfilment centres in all major cities including New Delhi, Mumbai, Bangalore, and Hyderabad. We focus on brand building and a seamless supply chain. We have a force of 90 associates and 30 operational and managerial personnel to make this possible. Through our years of experience, we have acquired a deep understanding of the Indian Retail industry, and today have a standing relationship with all the major large format retail chains across the country.

Our Mission

We will be the Supplier of Choice in the markets we serve by building strong relationships with our customers and suppliers. We create superior value for our stakeholders by working as a team to efficiently buy, sell, and deliver products to the health and personal care markets.

Our Vision

Be the India’s premier distribution company of health and personal care products and continue to gain faith and respect of our partners as well as the consumer